Pure Flix Signs Long Term Distribution Agreement with Universal Pictures Home Entertainment

Faith-based film company Pure Flix Entertainment (Pure Flix) and Universal Pictures Home Entertainment (UPHE) announced today a long term, multi-year distribution services agreement. Under the arrangement, UPHE will exclusively handle sales and distribution services for the Blu-ray, DVD, Electronic Sell-through and Video-on-Demand platforms of Pure Flix new release films as well as for its diverse catalog of titles across the USA.    Pure Flix will oversee consumer marketing to support UPHE, and will continue to manage sales, marketing and distribution for the Christian Booksellers Association (CBA).

The pact will begin with the January 26, 2016 home entertainment release of Woodlawn, starring Sean Astin, Sherry Shepherd, Nic Bishop, C. Thomas Howell, Caleb Castille, and Academy Award winner Jon Voight, which is widely available today on Blu-ray, DVD, Digital HD and On Demand. Also on deck in 2016 is the highly anticipated God's Not Dead 2, starring Melissa Joan Hart, Jesse Metcalfe, David A.R. White, Hayley Orrantia, Ernie Hudson, Sadie Roberts, Robin Givens, Maria Canals-Barrera, and Fred Thompson, with special appearances by Pat Boone, Ray Wise, Governor Mike Huckabee, and Newsboys. Uni has not stated whether their 28 day holdback street date policy for public libraries will apply.

"We originally launched Pure Flix to connect relevant and entertaining Christ-centered storytelling with faith-based moviegoers," says Michael Scott, Partner, Pure Flix . "As our movies have found success, we've been blessed with a growing audience. There is simply no better partner to help us serve the full potential of Pure Flix than Universal Pictures Home Entertainment."

"Pure Flix is the premier leader in faith-based entertainment as evidenced by its decade-long success in the category," added John Morici, Managing Director, USA & Canada, UPHE.  . "Combining Universal's world-class home entertainment distribution operation with Pure Flix's robust catalog and ever-growing pipeline of high quality, specialty fare perfectly positions us for success in this well-defined market."