The launch comes just ahead of the release of the studio's upcoming film 99 Homes which debuts in theatres on September 25, then expanding nationwide on October 9. In collaboration with local organizations in 20 cities throughout the United States, Broad Green Pictures will perform 99 good deeds, including holding benefit screenings of the film in Los Angeles, San Francisco, Seattle, Washington DC and Detroit. The partner organizations include:
- New York: Make Them Visible
- Los Angeles: LA Family Housing
- Chicago: North Side Housing and Supportive Services
- Philadelphia: Rosa's Pizza
- San Francisco: Compass Family Services
- Boston: Haley House
- Washington, D.C.: Friendship Place
- Atlanta: United Way of Greater Atlanta
- Houston: Interfaith Ministries of Greater Houston – Meals on Wheels
- Detroit: South Oakland Shelter
- Seattle: Mercy Housing Northwest
- Phoenix: Phoenix Rescue Mission
- Tampa: Agency for Community Treatment Services
- Minneapolis: YouthLink
- Miami: HOPE South Florida
- Cleveland: Greater Cleveland Food Bank
- Orlando: Faith Promise of Greater Orlando
- Sacramento: Steps Forward