EMA has declared June to be “Entertainment Ratings Awareness Month.” As part of “Entertainment Ratings Awareness Month,” EMA, Entertainment Merchants Association, is encouraging all libraries and retailers of videos and video game products to emphasize the motion picture and video game ratings, as appropriate, to their patrons / customers.
“Entertainment Ratings Awareness Month” is declared annually to promote the use of entertainment ratings by encouraging stores and libraries to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their staffs, and educating their customers about the movie and video game ratings systems and library/store policies.
“Retailers are committed to assisting parents in making informed decisions about what videos and video games are appropriate for their children,” noted Mark Fisher, President & CEO of EMA. “Entertainment Ratings Awareness Month affords us an opportunity to highlight this function and ensure that its importance is communicated at all levels in the retail environment.”
Baker & Taylor is a proud member of EMA.
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